The brand represents quality, reliability, sophistication, and superior service as they do their utmost to expose visitors to the best of the Barbadian product. They aim to ensure that by the end of their clients’ stay on the island, they would not only enjoy the beautiful beaches and pristine waters, but also to immerse themselves in the Barbadian history, culture, cuisine, and heritage.

As a luxury management company, our objective was to portray sophistication in their identity. The line art styled logomark forms a diamond and flower - it may even form a D and C depending on how you look at it. This combination symbolizes the quality, sophistication, and superiority that is personified by the company.

Adding to the luxurious aesthetic, we created a brand pattern from the logomark, which is seen across the website, stationery, and marketing materials.