The previous logo depicted a woman as the logomark with a cursive typeface. As a unisex studio, this posed the problem of predominantly attracting women and caused a misalignment with her business goals.

To remedy this, we created a bold logomark with soft edges and added a line to connect and form the ambigram. While the typeface has a very neutral feel, we flattened the top for a bit of masculinity. As Leann is known for the use of vibrant colors, we added a pop of iridescent across a few of her marketing materials and stationery.